Tim Cook On iPhone Nano And Netbooks

timcook
During the first quarter conference call yesterday COO Tim Cook dispelled any notions of Apple introducing an iPhone Nano:

"You know us, we're not going to play in the low-end voice phone business. That's not who we are. That's not why we're here. We'll let somebody do that, our goal is not to be the unit share leader in the phone industry. It is to build the best phone."



He also made similar comments regarding a low-end netbook:

"We're watching that space, but right now from our point of view, the products in there are principally based on hardware that's much less powerful than we think customers want, software technology that is not good, cramped keyboards, small displays."Cook added, "We don't think people will be pleased with those products. It's a category we watch, we've got some ideas here, but right now we think the products are inferior and will not provide an experience to customers they're happy with."



Both comments echo what Steve Jobs said in October’s quarterly conference call so we tend to believe them. It’s not unheard of for Apple to reverse course on something they’ve discounted in the past but both are unlikely given Apple’s market and product placement strategy: higher end and high margin devices.

Read the entire AppleInsider story. MacRumors is also running a similar article.